Liz Truss, Steve Bannon and Tucker Carlson? Inside the Former PM's Attempt for Make America Great Again
Britain's shortest-serving prime minister, began the first edition of her video series with a promise to unmask "malicious actors" working to bring down Britain, the US and Europe. She explained she would lay bare how an "international network of leftists work to weaken democracy and the electorate's mandate."
"We're going to look at the Maga phenomenon and understand how it can be replicated in Britain," Truss declared. "We'll be talking to the leading lights of the Trumpist political sphere."
Prior to the program's debut, there was one particularly enthusiastic supporter. "This marks the start of a sort of political shift," stated John Solomon. His conservative Just the News platform will publish the ex-PM's new podcasts.
Forging Alliances in the Conservative Media Landscape
Compatriot supporters, featuring a pro-Reform adviser, have also helped her establish the Liz Truss Show. The production is professional, though simple. Truss has amassed a subscriber base of 10k in her debut week and her first episode achieved 67,000 views during that week.
This represents a humble beginning, but in partnering with the journalist, Truss is being thrust into a established political media sphere producing and amplifying Make America Great Again themes. Its obsessions involve claims of media suppression by the mainstream media and a desire to remove a conspiratorial 'deep state' – which she attributes her downfall to for the rapid conclusion of her short and troubled leadership.
"Solomon's outlet is not famous beyond the Maga world, but it does have influence there, largely because of John Solomon, who offers opinions on Maga platforms like Steve Bannon's War Room and has even spoken with Donald Trump," said Professor Alex Hinton, who has closely studied the Make America Great Again phenomenon.
A Divisive Associate
Truss's attempt to import the pro-Trump media model to the UK has pushed her closer to controversial figures such as the journalist.
He established the platform in the wake of backlash following accusations of circulating false stories about the President's actions in the Ukraine, as well as contentious articles about the former US ambassador to Ukraine.
These allegations were repeated throughout the pro-Trump outlets, with the journalist serving as a common interviewee on Sean Hannity's influential cable news broadcast. Trump himself endorsed the journalist's work.
He wrote the Ukraine claims in a number of opinion pieces for the publication The Hill, where he had already been re-designated as an opinion writer after colleagues complained over his articles. His claims were central in Trump's demand for the officials in Kyiv to investigate the Bidens in 2019. This pressure culminated in impeachment proceedings against Trump. The US Senate later voted to acquit the president.
Shortly after the journalist departed the publication in autumn 2019, the outlet revealed it was conducting a review of his reporting concerning the Ukraine issue. It concluded the journalist had relied on untrustworthy contacts and noted he "omitted important details about key Ukrainian sources, such as the reality that they had been indicted or were the subject of inquiries."
Entering the Ecosystem
The journalist's personal TV and radio guest spots are a example of the political media environment Liz Truss is joining. Solomon mentioned his support for her new show on a show he co-hosts on Real America's Voice, a conservative television outlet that is where you find the conservative firebrand former adviser Steve Bannon and on which Tucker Carlson also is seen. Truss has already interviewed the political operative on a debut installment.
By partnering with Solomon and Just the News, the former leader has become a niche participant in a broader ecosystem of pro-Trump platforms that routinely share and promote one another's material.
His personal programs have repeatedly hosted personalities such as Mike Benz, a political voice whose disparagement of USAID was cited by the tech billionaire as justification for dismantling the international development organization.
A Global Media Play
While her awkward delivery and political travails have invited ridicule within the UK, certain American analysts are not discounting her efforts to rebrand as a local version of the Make America Great Again press.
"It is necessary to treat folks like that seriously, despite the fact that you may not want to take them literally," stated Rob Flaherty, who was employed in the Biden administration.
"Observers witnessed how in 2024 Donald Trump used that ecosystem to get his message out. Certainly that network exports and influences conversation overseas. It appears fairly obvious to me that the circumstances in the Britain are comparable to what permitted this alternative media ecosystem to thrive here."
a political theory expert, said the internet-based conservative network was already having an impact in the United Kingdom.
"Online platforms transcends national boundaries," he said. "There is a certain environment within which stuff flows – on occasion taking an extreme form and occasionally in softer tones – but which is networked."
The academic said the expansion of the internet-based right wing in the UK lately meant the "possibility to have a growing impact is substantial."
A Transatlantic Ambition
"Liz Truss along with Nigel Farage recently appeared at the Conservative Political Action Conference, where I watched as they echoed Make America Great Again rhetoric ahead of the {king of Maga|