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The artist donates twenty-five thousand pounds cash award to small concert halls

The singer receiving Mercury Prize in the North East
The musician received the prestigious award last month in his hometown

The artist has donated the full amount of his twenty-five thousand pound Mercury Prize winnings to the Music Venues Trust, which operates to protect the Britain's independent concert spaces.

The star was awarded the award on 16 October as his new release People Watching was declared the best record of the previous year.

The musician has decided to donate the funds to the Music Venues Trust, in recognition of the vital role local spots fulfilled in his initial steps.

"I personally wouldn't be doing my current career if it wasn't for all the shows I played around the area, and beyond, when I was beginning," stated Sam Fender. "These locations are renowned, but they are struggling."

Since the start of 2023, over 150 of these locations have shut down – roughly one-sixth of the entire UK sector.

In the last year, well-known musicians including Pulp, Coldplay, Katy Perry and Sheeran have all supported the trust in its efforts to keep the scene afloat, by adding a small levy to their admission fees, which goes to help smaller concert halls.

Sam Fender also participated, raising in excess of £100,000 on his 2024 arena tour to assist 38 small stages across the UK.

These funds helped spaces that were facing imminent closure due to challenges caused by flooding, fire incidents and bereavements, as well as regulatory hurdles, court cases and sound issues.

Some locations obtained funding support in improving amenities and technical equipment that helped musicians and fans.

"The concept that funds from performances in big venues backs the local stages, where it kicks off for musicians like me, is just sensible," Sam Fender has commented.

Pulp members on stage
The group are among the artists who donated their Mercury Prize prize money to charity

He is far from the only musician to give his honor winnings to worthy causes.

Back when the band earned the trophy in the year 1996 for their record Different Class, frontman Jarvis Cocker announced that the group would give their prize money to the non-profit War Child.

That year, artist she divided her prize between several good causes, such as the children's charity and a charity for Sickle Cell.

"I also contributed a grand to my local community centre, to their gymnastics class, because I practiced gymnastics when I was growing up and they needed updated gear," the artist explained to a publication.

Previously, the band contributed their winnings to the community center that supported their act, alongside other independent music bodies.

Additionally the 1994 recipients the group donated their winnings to a MS organization after a friend was diagnosed the illness.

"Winning was sufficient," stated artist the singer. "The money was the cherry on top but we didn't need the cherry, because we had the honor. So our winning touched another person's life."

In the past week, the trust announced it had saved two local spots in that region, by placing them under community ownership.

The Joiners in the city and The Croft in the city were acquired under the public acquisition scheme, which is backed by Arts Council England and music fans who purchase "shares" in the venues.

Written by

Nicole Wallace

Maya is a digital marketing strategist specializing in SEO and content optimization, with over a decade of experience helping brands improve their online visibility.

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